Post by account_disabled on Jan 1, 2024 21:20:03 GMT -8
AInvolved Blog Free Marketing Courses Terms Conditions Privacy Policy Log in Follow us on socials Linkedin Instagram Tiktok Youtube Marketing lessons we can learn from CocaColas marketing of the worlds population recognises the CocaCola logo. With a brand as powerful as this its no surprise that there are more than . billion servings of The CocaCola Companys drinks enjoyed every single day. can learn a few marketing lessons from its The CocaCola Company. Being an umbrella of over beverage brands there is no denying the power of CocaColas marketing abilities. So what lessons can we learn from the brand .
Usergenerated content is important The CocaCola Company has always been great at knowing how to generate usergenerated content. They have done this most recently with the launch of their new AI tool Create Real Magic which allows users to generate unique artwork with creative Mobile App Development Service assets from CocaColas archives for a chance to be featured in a brand creative. In doing this CocaCola encourages customers to share content with others encouraging wordofmouth marketing and reinstating the brand as front and centre of the consumers mind. . Consistency is everything If you need a lesson in consistency just take a look at CocaColas branding.
From the start CocaCola has strived to be simple in its branding efforts. The legendary CocaCola Contour Bottle was created in and has had little changes since its creation. The brief for the new bottle was to ensure that the bottle was recognisable even in the dark or if it was broken. This bottle has been trademarked since showing its power. . Dont shy away from emotion The CocaCola Company has a history of encouraging customer experience. From Taste the Feeling campaigns to Holidays are Coming the firm knows how to lean on customers emotions to position itself as the goto drinks brand. As the brand has been around for so long its important for the company to understand the emotional connections.
Usergenerated content is important The CocaCola Company has always been great at knowing how to generate usergenerated content. They have done this most recently with the launch of their new AI tool Create Real Magic which allows users to generate unique artwork with creative Mobile App Development Service assets from CocaColas archives for a chance to be featured in a brand creative. In doing this CocaCola encourages customers to share content with others encouraging wordofmouth marketing and reinstating the brand as front and centre of the consumers mind. . Consistency is everything If you need a lesson in consistency just take a look at CocaColas branding.
From the start CocaCola has strived to be simple in its branding efforts. The legendary CocaCola Contour Bottle was created in and has had little changes since its creation. The brief for the new bottle was to ensure that the bottle was recognisable even in the dark or if it was broken. This bottle has been trademarked since showing its power. . Dont shy away from emotion The CocaCola Company has a history of encouraging customer experience. From Taste the Feeling campaigns to Holidays are Coming the firm knows how to lean on customers emotions to position itself as the goto drinks brand. As the brand has been around for so long its important for the company to understand the emotional connections.